Twisty Rolls
Naming, identity and kiosk for a cinnamon roll brand in Montparnasse, Paris.
The project
The challenge was to create a striking brand in a busy place of passage, here in Montparnasse, Paris, while keeping it accessible yet elegant.
The context
The client already ran a brand. Twisty Rolls was created to replace it, from the name to the point of sale: naming, logo, storytelling, branding and architectural design.
The story
The story fits in a few lines, like the concept itself: one product, understood in a few seconds.
The idea for Twisty Rolls was born in Santa Monica.A simple concept, made to be understood in a few seconds.
One product.One recognisable gesture.A roll, rolled, twisted and baked on site.
The project then took shape in Paris.The recipes were finalised.The format refined.The experience clarified.
Not to do more.To do it right.
Today, Twisty Rolls still rests on the same base: rolls made fresh all day long, with a simple, controlled process.
The logo
The pictogram starts from a graphite sketch: a roll seen in three-quarter view, with dripping icing and a bite taken out. It sits with a rounded capital logotype and the words Santa Monica, a nod to where the concept began.
The kiosk
The kiosk was designed to be read from a distance in the Montparnasse crowds. The fascia carries the name on two sides, the display case puts the rolls forward and the spiral panels echo the product drawing. On the side of the counter, one line: “May your cinnamon rolls rise”.
About the project
The naming, logo, storytelling, branding and architectural design of Twisty Rolls were by Jon Filin.
In Montparnasse, Paris.
The idea for Twisty Rolls was born in Santa Monica before taking shape in Paris. The name sits under the logo.
Yes. Here the client already ran a brand: Twisty Rolls was created to replace it, with a name, a story, an identity and a kiosk designed together.
One vision, from story to place.
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