Jon Filin

Jon Filin is a French creative director in branding and architecture, based between Paris and Los Angeles. His work brings the brand and the place together for restaurant groups, hotels and boutiques, from the first idea to the opening day.

He came to creative direction through photography, a training in how a place is seen before it is understood. Campaigns for Rolls-Royce, Bentley, Lamborghini, McLaren and Adidas, and work for Le Royal Monceau, followed.

In 2024, after seven years of collaboration, he co-founded Studio La Clef with interior architect Elise Nezzar. The studio delivers architecture, interiors and branding as a single system, in France and internationally.

His approach rests on one principle. Disciplines should not merely match, they should agree.