Rolls-Royce
A lifestyle series for Rolls-Royce Beverly Hills, around the Cullinan, in Los Angeles.
The project
This series was made with Rolls-Royce of Beverly Hills in Los Angeles to promote the Cullinan. The challenge was to give the Cullinan a younger and more feminine image.
The approach
As art director, I wanted the Los Angeles vibe: palms, neons, bulb lights, Mulholland Drive, to bring out the LA glamour of its golden days. Every shot was meant to be subtle and thought of as a lifestyle series.
The Cullinan
At dusk, under the palms, the car stays in the background. The eye goes first to a silhouette, then to the details: the grille, the headlights, the Spirit of Ecstasy in the rain.
LA nights
At night, the series moves under a ceiling of bulb lights, past a vintage motel neon, then onto the curves of Mulholland Drive, with the silhouette of the Spirit of Ecstasy on the bonnet as the only landmark.
About the project
The art direction and photography were by Jon Filin, for Rolls-Royce Beverly Hills.
In Los Angeles, between Beverly Hills and Mulholland Drive.
To promote the Cullinan with a younger, more feminine image, through a lifestyle series inspired by the glamour of LA’s golden days.
One vision, from story to place.
Discover the approach →