McLaren
Two series for McLaren Beverly Hills, around the 720S and the 600LT, in Los Angeles.
The project
Two series were made for McLaren Beverly Hills in Los Angeles, around two models: the 720S and the 600LT.
The approach
For the 720S, we wanted to go deeper into storytelling, with a film built around a family heritage. For the 600LT, the series stays in a lifestyle spirit: a silhouette, the Los Angeles light and the details of the car.
The heritage
The film tells the story of a heritage. As a child, she discovers cars with her grandfather, a designer of the McLaren F1. As an adult, it is her turn to take the wheel of the 720S. The storyboard sets out the five shots of the story, from the driver back to the childhood memory.
The 600LT
The 600LT series alternates a silhouette in the fog, butterfly doors open, a poster under a cinema neon and details of the car at sunset: the wheel, the wing, the cockpit facing the sand.
About the project
The art direction, photography and films were by Jon Filin, for McLaren Beverly Hills.
A heritage: a little girl who grows up with her grandfather, a McLaren F1 designer, and later takes the wheel of the 720S.
The McLaren 720S and the McLaren 600LT, photographed and filmed in Los Angeles.
One vision, from story to place.
Discover the approach →